Reality Clash developer Reality Gaming Group is gearing up for a £1.5 million ($1.8 million) fundraise.
Interested investors will be able to participate in two ways.
The first is via a traditional equity route, while the second is via a Security Token Offering, in which share ownership is recorded on the blockchain. This is being carried out in conjunction with TokenMarket.
In terms of how any cash raised will be used, one focus will be continuing to improve the Reality Clashgame, which runs on the Ethereum blockchain.
But the company is also looking to build more games on top of its existing AR and blockchain-based technologies.
And to reinforce that message, the company is also making its tech available for licensing to third party developers.
This includes its digital asset trading platform, for buying and selling blockchain-based items, and its Reality Platform, which is designed for building mobile games using location, AR and blockchain elements.
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