Kanye is a busy man. He’s a music legend, businessman, and designer, not to mention father, husband, and man who can essentially do whatever he wants. He can’t be concerned with how everything works, as long as it works for him when he needs it — a la your average consumer. He needs to pay someone, order some clothes and track his designer shoe delivery, but he has to be able to trust and rely on the information and that his technology doesn’t leave him vulnerable. Kanye West needs blockchain.