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《Zombie Battleground》仅通过改变游戏名称就增加了24%的注册人数?!

        《Zombie Battleground》一直以来都是一款凭借其“僵尸风”别具一格的区块链卡牌游戏,但它从不羞于改变游戏以融入主流。

        根据该团队最近的开发更新来看,该游戏正在进行名称更改。

        截至本周,《Zombie Battleground》(僵尸战场)将被更名为《Relentless》(日落杀手)。

        与我们在区块链项目中看到的其他更新相比,这似乎是一个边缘更新。但该团队已经解释了这背后的一些原理。

        “我们想验证一个假设:如果我们保持游戏玩法完全相同,但将其称作另一个不包含‘僵尸’的名字——会有更多人想玩吗?

        根据团队的说法,他们觉得有些人不喜欢僵尸。

        但这种变化是否足以赢得更多人的支持?或者它是否会影响到那些已经迷恋于该项目的人?

        从数学上讲——它确实赢得了更多的支持。

        该团队表示:“使用相同的游戏画面和所有内容,只需简单地将游戏名称更改为 ‘Relentless’,就会导致比叫作‘Zombie Battleground’时的注册人数增加了24%。”

        这是有道理的,特别是现在我们也可以看到之前有像《MLB Champions》(原名MLB Crypto Baseball)和《Soccer Manager Elite》(原名 Soccer Manager Crypto)这样,在名称中去掉了“Crypto”的游戏。

        除了展示一些数学期望值之外,这样的变化背后还有着创造性的推论。

        “从标题中删除‘僵尸’一词更加开放了该游戏的世界,也就是除了僵尸之外,还能够包含其他类型的角色和卡牌了。”

        “我们的游戏设计和艺术团队对这一变化感到非常兴奋,因为这让他们在为未来几季创造的卡片类型上,拥有了更多的创造力和灵活性。”

 

对区块链游戏感兴趣,欢迎持续关注JBB.ONE

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