An NFT company dedicated to entertaining and empowering women – Boss Beauties – has officially signed with WME. Being an American holding company for famous talent, WME will work to exclusively represent the Boss Beauties brand across a wide range of areas, along with assisting in adapting their IP to Web 3, film, TV and other areas.
This partnership makes a good deal of sense. Boss Beauties has had an impressive run with its NFTs so far. For example, its first NFT series, which consisted of 10,000 rare digital portraits of women, sold out in an hour-and-a-half.
Showcasing iconic women across a myriad of roles, the NFT series was a pageantry of aspiration and inspiration, with a percentage going towards supporting educational and mentoring programs for young women.
In 2022, the company’s ‘Role Models’ series were displayed at the UN as part of International Women’s Day. The series itself featured famous figures like Frida Kahlo, Rosa Parks, Harriet Tubman, among others.
Established in 2021 by cofounders Lisa Mayer and Anthony Furlong, both come with extensive knowledge of institutional business and educational technology (EdTech). Mayer, who works as company CEO, had previously formed My Social Canvas – a scholarship and mentoring program to support and inspire new generations of women. Furlong brings a wealth of advertising knowledge, having worked with Apple, Marvel, NBC, Ikea, and more.