On the eve of the Spring Festival, a blockchain game cultural transmission event called “Meme Contest” was launched in the overseas community of MixMarvel and gradually spread on multi-platform social media. The blockchain game brand created by MixMarvel became an overseas instant user focus.

Meme is an idea, behavior, or style that spreads through imitation from person to person within a culture. “Meme” is a developmental gene transmission method that is popular in overseas social networks Telegram, Twitter, Reddit, etc., similar to the runaway comics. Overseas users of MixMarvel highly welcomed the “Meme Contest” event. Many loyal fans spontaneously produced a series of meme pictures and emojis. They expressed their support for MixMarvel in an easy-to-understand and exciting manner.

There are no national barriers to the use of blockchain technology. At the same time, games are widely accepted and loved by users in various countries. Therefore, the blockchain-based game publishing platform created by MixMarvel aimed at global users. Players from all over the world express their love for MixMarvel in the way they like in “Meme Contest”, and the value of blockchain games is invisibly transmitted between communities. A user from slovakia expressed deep blessings to MixMarvel in the event: “Thank you for selecting my meme. I am glad to support MixMarvel, because I recognize it as a leader in dApp games and I am convinced, there is bright future. Looking forward to new titles published in 2020. “

The word meme is a neologism coined by Richard Dawkins. It originated from Dawkins’s 1976 book The Selfish Gene. The socio-biological concept of ‘meme’, which was introduced in the mid-1970s, refers to ideas, practices, creations and inventions that have spread and replicated, like genes, in the cultural evolution of mankind.

In the Internet era, Meme is a famous Internet cultural gene that is copied and transmitted in a derivative manner.

The reason why the “Meme Contest” event can arouse the attention and response of many overseas users is that in addition to Meme, a form of cultural transmission that is popular overseas, it also lies in the tremendous social foundation of the MixMarvel culture it conveys. MixMarvel gathered a group of early blockchain game players in Western countries through high-quality products, such as HyperDragons and HyperSnakes. Most Western users are very concerned about the quality of the game and the atmosphere of the community. Here, MixMarvel insists on intensive cultivation and has built up a good reputation. Later, as MixMarvel’s globalization strategy promoted brand upgrades, while the brand awareness steadily strengthened, the audience’s understanding and recognition of the brand’s core values continued to improve. By integrating the resources of the blockchain game industry, MixMarvel gradually established an international brand integrating research and development, content creation, game publishing, and community building.

MixMarvel is happy to see the brand being spontaneously spread by users. In this event, they also have new discoveries and reflections. As a novel form of cultural transmission, the application of “Meme Contest” in the relationship between fans and brands and its cohesiveness has provided new possibilities for the formation of a new community in the digital age and the transmission of brand culture. ’’

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