Ja Rule, the renowned rapper, has now become the latest celebrity to join the blockchain world with his own special NFT collection. According to the artist, the ‘Black is Beautiful’ collection is a commemoration of the story of black America, the good and bad, for the world to see.

Comprised of 1,000 different illustrations from the artist Nick Davies, they showcase a diverse range of experiences common to the black community living in America.

After their successful sale, $25,000 earned from the sale of the collection will go to Historically Black Colleges and Universities. In addition, Ja Rule’s company – ICONN Media, will also match the amount – making it $50,000.

Being part of The Painted house, a collective of artists, the cause of historic black universities is a deeply personal matter to the rapper.