By James McQuillan

Sportswear brand Asics has launched its own limited edition sneaker NFT series in collaboration with the Move-to-Earn running app Stepn on Binance‘s NFT Marketplace.

The Stepn X Asics Sneaker Mystery Box NFTs will be hosted and minted on top of the BNB chain and sold on the Binance NFT marketplace. Even at this stage, there has been a significant amount of support from the community; having brought in over 195k participants and subscribed tickets.

As of right now, total trading volume has broken $10 million at a $3k floor price.

The partnership and NFT launch make Asics the latest in a growing number of fashion and sportswear brands that have embraced the metaverse. Previously, we reported on the likes of Nike and Adidas, who either partnered with, launched, or got themselves set up on metaverse platforms like The Sandbox.