SIRIN LABS, developer of the SOLARIN ultra-secure mobile phone, announced today that it has signed Barcelona star Lionel Messi as its brand ambassador. The company seeks to raise awareness of blockchain technology through an affiliation with the soccer legend.

SIRIN LABS has recently revealed an all-in-one PC for the blockchain generation and the crypto crowd. The company’s line of blockchain-based products and services is mainly aimed at the existing cryptocurrency community. As such, the team is betting heavily on the market opportunity offered by Messi’s legions of fans, although many of them may not have heard of the blockchain revolution.

Trailing just behind Cristiano Ronaldo, Leo “the Flea” Messi’s posts on Facebook, Instagram and Twitter are worth an estimated $500,000 each, giving him one the most valuable profiles of any athlete.

While some, out of curiosity, are speculating how much the deal cost SIRIN LABS, the firm has not revealed an exact figure. Others may wonder at the rationale behind spending big money to sign the Argentinian footballer, who is widely considered the world’s best.

Moshe Hogeg, founder and CEO of SIRIN LABS, indicated that his firm wants to secure a long-term partnership with the world’s top-rated footballer.

In turn, Leo Messi wrote on his Facebook page that he is happy to join the SIRIN LABS project as an ambassador to “make blockchain more accessible through its next operating system for smartphones!”

He added in a promotional post: “I am usually busy trying to decentralize defenses and after digging deeper into Blockchain and decentralized systems, I’m excited to join SIRIN LABS as an ambassador to make blockchain more friendly with their upcoming operating system for smartphones!”

SIRIN LABS was in the news this year when it released its crowdsale event to support the development of FINNEY, an open source, secure smartphone and all-in-one PC, that runs on a fee-less blockchain.

The FINNEY devices will run on a SIRIN LABS operating system that will be designed to support crypto-related applications, such as wallets, secure exchange access, encrypted communications, and a P2P resource sharing ecosystem for payment and apps, all supported by the SRN token. The SRN token will be the network’s default currency and only SRN token holders will be able to purchase FINNEY devices.

All the devices will form an independent blockchain network, a distributed ledger that is scalable and lightweight, powered by IOTA’s Tangle technology. According to the developers, it will be free of centralized backbones or mining centers, and capable of providing fast, fee-less and secure transactions

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